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Fighting Hunger with Tasty Branding


Zullo Agency in Princeton NJ shares their pro bono designs for Better World Market

Here at Zullo, we believe in giving back to the community and helping those in need. That’s why we were thrilled to do some pro-bono work for Elijah’s Promise, a fantastic New Jersey organization that helps feed the hungry. Recently, we were called on to design the brand identity for a new market-café run by the good folks at Elijah’s Promise.

Better World Market was born as an innovative way to support the hungry and those effected by poverty. Located in Somerset, NJ, this unique market offers the community a way to support its effort to end hunger and poverty while enjoying Jersey produce, locally-sourced foods, fresh-baked goods, coffee and grab-and-go meals. Proceeds from Better World Market help to provide critical job training and employment opportunities at the Promise Culinary School, while also funding meals at Elijah’s Promise’s Community Soup Kitchen, which serves over 100,000 free meals a year to those in need.

So why not stop by for a bite and help break the cycle of poverty, alleviate hunger, and change a life? You’re certainly not going to do all that on your next Starbucks run.

Check out Better World Market on Facebook: https://www.facebook.com/BetterWorldMarket

#probono #branding

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